Adweek article: http://www.adweek.com/brandshare/brands-won-t-master-viral-video-until-they-change-their-approach-172343?utm_medium=email&utm_campaign=Adweek_Newsletter_2016002015&utm_source=sailthru&utm_term=AWK_AdBrand No offense, but advertisers have NOOOOO idea how to do this. ….with one or two exceptions: “Traditional” approaches are inadequate. Do something about this.
Hey fellas! Came across this gem on adweek. Enough said. Don’t assume. Get to know us.
Rudolf Kohn made this “statue” in the form of an emoji out of a destroyed car in Miami, in an effort to call attention to the dangers of texting while driving. Brilliant PSA, reaches the target audience perfectly, seeing as…
How about that? I don’t know about you, but I’d like to work at a place like this. …ye, I do know about you. You all want a breakroom like this. 😀
Wow. Okay, I know we came a long way and all, but REALLY? Is this: http://9gag.com/gag/ajAq0RQ Is THIS REALLY A THING???!!! o.O I think it’s fake. Do you think it’s fake. It’s fake, isn’t it?
What Is Insight And Why Don’t We Have It? – Why Can’t Companies And Advertisers Reach Generation YZ?
Advertisers pretend. No surprises there. After all, advertising is all about showing pretty pictures and lying about how great the product is, isn’t it? Not really, but this seems to be the general perception. Which is terrible, because advertising should,…
On 2015.11.21 I held a lecture talk at BGF, Budapest Business School. Much in the same fashion as the talk at IBS, this lecture discussed the aspects of marketing communication that must be adapted/changed in order to fit the needs…
Water ads suck. They are all the same boring shit, with pretty water, crystal and ice pictures and shots, water bottles, happy beautiful people, and repetitive headlines and slogans. And fair enough, I don’t blame agency creatives. What the…
I was honored by an invitation from my respected marketing professor and BA dissertation supervisor, Dr. Nagy Bálint to return to the university I graduated from, to be a guest lecturer in his marketing communication course for a 45 minute lecture…