Marketing

Viral Video Advertising

Adweek article: http://www.adweek.com/brandshare/brands-won-t-master-viral-video-until-they-change-their-approach-172343?utm_medium=email&utm_campaign=Adweek_Newsletter_2016002015&utm_source=sailthru&utm_term=AWK_AdBrand No offense, but advertisers have NOOOOO idea how to do this. ….with one or two exceptions:   “Traditional” approaches are inadequate. Do something about this.

Emojis Need To Be Less Chauvininst! …Or Do They, YZ Wonders…

Well… Hmmm… I sit here, after having watched this video and having read the accompanying article on Adweek (http://www.adweek.com/adfreak/not-every-brand-loves-emojis-always-girl-says-female-ones-are-terrible-169956?utm_medium=email&utm_campaign=Adweek_Newsletter_2016560219&utm_source=sailthru&utm_term=AW_Adfreak)… And I scratch my head in dismay, wondering if this is what my generation has become, or maybe, just MAYBE this…
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