I came across this road safety campaign entitled “Shockwave”.
While it is somewhat painful to watch, it looks at road accidents from a completely different viewpoint. It looks at all the lives that one crash ruins/destroys/extinguishes. All the pain it causes. All the consequences recklessness or a lack of attention on the road holds.
This, this is the kind of advertising that captures the attention of YZ, that gets your message through to them, and the kind that sticks your message in their minds.