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Viral Video Advertising

Adweek article: http://www.adweek.com/brandshare/brands-won-t-master-viral-video-until-they-change-their-approach-172343?utm_medium=email&utm_campaign=Adweek_Newsletter_2016002015&utm_source=sailthru&utm_term=AWK_AdBrand No offense, but advertisers have NOOOOO idea how to do this. ….with one or two exceptions:   “Traditional” approaches are inadequate. Do something about this.